Client: Macherich Role: Copywriter Description: Funny thing about advertising mall gift cards; you can’t make the cards seem more enticing than another product, since there may be a store in the mall that sells that product. Also, you can’t outright say it’s … Continue reading
Client: Avis Rent-A-Car Role: Copywriter Description: When Avis entered into a partnership with Izod IndyCar, it begged for a smart and memorable marketing campaign. While maintaining a strong brand presence for Avis, we were able to create a multi-media campaign … Continue reading
Client: Avis Role: Copywriter Description: Avis entered into a partnership with MLB to have an animated banner ad appear on every team’s website. With this opportunity to reach an audience that cuts through so many different demographics, Avis wanted an … Continue reading
Client: Wall Street Journal Role: Copywriter Description: As the copywriter at Impax Marketing, I was charged with creating a year-long print and digital campaign to promote WSJ to hoteliers. WSJ was looking to steal market share away from USA Today. … Continue reading
Client: Capital One Role: Copywriter Description: While working at Merkle, we developed a very strong relationship with Capital One. So when it came time for their Human Resources Department to develop a print ad campaign to be used before, during … Continue reading
Client: Avis Role: Copywriter Description: The Make-A-Wish Foundation chose Avis to be their official rental car provider. In return for this special acknowledgement, Avis agreed to take a portion of their rentals and make an automatic donation. Because of this … Continue reading
Robbie Joseph 