Client: Wall Street Journal Role: Copywriter Description: As the copywriter at Impax Marketing, I was charged with creating a year-long print and digital campaign to promote WSJ to hoteliers. WSJ was looking to steal market share away from USA Today. … Continue reading
Client: Capital One Role: Copywriter Description: Capital One’s auto loan department wanted to grab some of the market share from their competitors. So we created a series of ads – which ran in trade publications – that spoke directly to finance … Continue reading
Client: Sanofi Aventis Role: Copywriter Description: When Sanofi Aventis wanted a fresh approach to talking to doctors about Plavix, we created a highly visual and comprehensive direct mail kit. The letter, brochure, and information cards were contained in a box … Continue reading
Robbie Joseph 