Client: Macherich Role: Copywriter Description: Funny thing about advertising mall gift cards; you can’t make the cards seem more enticing than another product, since there may be a store in the mall that sells that product. Also, you can’t outright say it’s … Continue reading
Client: Avis Rent-A-Car Role: Copywriter Description: When Avis entered into a partnership with Izod IndyCar, it begged for a smart and memorable marketing campaign. While maintaining a strong brand presence for Avis, we were able to create a multi-media campaign … Continue reading
Client: Northwestern Mutual Role: Copywriter Description: Northwestern Mutual was looking for new approaches to reach new and existing clients. The art director and I paired a light and comical tone with lifestyle photography. This allowed us to showcase Northwestern Mutual … Continue reading
Client: Wall Street Journal Role: Copywriter Description: As the copywriter at Impax Marketing, I was charged with creating a year-long print and digital campaign to promote WSJ to hoteliers. WSJ was looking to steal market share away from USA Today. … Continue reading
Client: Capital One Role: Copywriter Description: Capital One’s auto loan department wanted to grab some of the market share from their competitors. So we created a series of ads – which ran in trade publications – that spoke directly to finance … Continue reading
Client: Capital One Role: Copywriter Description: While working at Merkle, we developed a very strong relationship with Capital One. So when it came time for their Human Resources Department to develop a print ad campaign to be used before, during … Continue reading
Client: Avis Role: Copywriter Description: The Make-A-Wish Foundation chose Avis to be their official rental car provider. In return for this special acknowledgement, Avis agreed to take a portion of their rentals and make an automatic donation. Because of this … Continue reading
Robbie Joseph 