Client: Macherich Role: Copywriter Description: Funny thing about advertising mall gift cards; you can’t make the cards seem more enticing than another product, since there may be a store in the mall that sells that product. Also, you can’t outright say it’s … Continue reading
Client: Budget Truck Role: Copywriter Description: Budget Truck began replacing some of their fleet with newer trucks in 2011. This gave us an opportunity to re-examine Budget Truck’s branding. We explored many different voices, looks and feels. In this example, … Continue reading
Client: Avis Rent-A-Car Role: Copywriter Description: When Avis entered into a partnership with Izod IndyCar, it begged for a smart and memorable marketing campaign. While maintaining a strong brand presence for Avis, we were able to create a multi-media campaign … Continue reading
Robbie Joseph 