Client: Avis

Role: Copywriter

Description: Avis entered into a partnership with MLB to have an animated banner ad appear on every team’s website. With this opportunity to reach an audience that cuts through so many different demographics, Avis wanted an online campaign that spoke directly to baseball fans. In this example, I developed a message that would be appreciated by the audience, set Avis apart from the competition, and facilitated the information regarding the special offer.