Client: Budget Truck

Role: Copywriter

Description: Budget Truck began replacing some of their fleet with newer trucks in 2011. This gave us an opportunity to re-examine Budget Truck’s branding. We explored many different voices, looks and feels. In this example, an art director and I decided to take a comedic tone and pair it with simple line drawings. The cumulative effect is a truck wrap that draws attention and gives Budget Truck a distinctive voice, including the tagline, “Just get a truck.”