Client: Avis Rent-A-Car

Role: Copywriter

Description: When Avis entered into a partnership with Izod IndyCar, it begged for a smart and memorable marketing campaign. While maintaining a strong brand presence for Avis, we were able to create a multi-media campaign that cut through the clutter and resonated with IndyCar fans. The entire campaign was highlighted with the tagline, “IndyCar fans from start to finish” which I created as a way to sum up this exclusive partnership and act as a lasting sentiment for the audience.