Client: Geico

Role: Copywriter

Description: As part of a full-component direct mail kit, this letter was sent out to current Geico customers to encourage them to learn more about Umbrella Insurance policies. This kit was well-received by the target audience, with Geico seeing a jump in inquiries and policy subscriptions. Also, the marketing managers at Geico were impressed at how quickly I was able to mimic the well-known Geico voice. They went so far to say, “We’ve never worked with an agency that was able to simulate the Geico tone right out of the shoot.”