Client: Capital One

Role: Copywriter

Description: Capital One’s auto loan department wanted to grab some of the market share from their competitors. So we created a series of ads – which ran in trade publications – that spoke directly to finance specialists at car dealerships. Since the majority of the competition focused their messaging on low rates, I decided to focus these ads on Capital One’s outstanding service. The result was a distinctive ad that set Capital One apart from the others in the publication.