Client: Sanofi Aventis

Role: Copywriter

Description: When Sanofi Aventis wanted a fresh approach to talking to doctors about Plavix, we created a highly visual and comprehensive direct mail kit.  The letter, brochure, and information cards were contained in a box that easily cut through the clutter. By creating and managing the message, I was able to make the information applicable to the audience, while providing an intriguing tone.