Client: Capital One

Role: Copywriter

Description: While working at Merkle, we developed a very strong relationship with Capital One.  So when it came time for their Human Resources Department to develop a print ad campaign to be used before, during and after job fairs, they came to us. With explicit instructions to use “Better. Together.” as the headline, the art directors and I created a series of print ads and flyers that demonstrated the old adage, “the whole is greater than the sum of its parts.”  These are just 4 excerpts from a series of 20.