Client: Avis Budget Group

Role: Copywriter

Description: Every year, Avis budget Group uses the Global Business Travel Association Expo to make a lasting impression on corporate travel managers. While I was working at Impax Marketing, we created a theme that emphasized Avis Budget Group as a considerate, compromising and powerful travel partner. I was able to ensure this “open to you” theme was carried through by creating and overseeing print ads, billboards, mailings, booth design, food and beverage distribution, street team coordination, and this event-specific microsite. Working closely with the client, art director and web developer, I played an integral role in creating an unprecedented look and feel for Avis Budget Group’s GBTA presence.