Client: Avis

Role: Copywriter

Description: The Make-A-Wish Foundation chose Avis to be their official rental car provider. In return for this special acknowledgement, Avis agreed to take a portion of their rentals and make an automatic donation. Because of this unique partnership, I developed a message that empowered and encouraged the customer to help a great cause. The message and look was carried through a multi-media campaign, including this wingstand, a webpage on Avis’s website, in-location printed collateral, car wraps, and event marketing materials.